Less guessing.
More growth.
I help B2B SaaS companies turn product chaos into product momentum: clearer strategy, better retention, faster growth.
These are the symptoms of scaling without a clear product strategy.
Your roadmap is a wish list, not a strategy
You build what stakeholders request, not what customers need. Product decisions feel reactive instead of strategic.
Your team ships features nobody uses
You ship features that sit unused. The team is busy, but the impact is low. You need product discipline, not more output.
You’re losing customers and don’t know why
Churn is rising, but you only find out after they’re gone. You’re missing all the signals that could have saved them.
The problem isn’t doing more. It’s having product discipline.
Pick your challenge
Every scaling company hits these walls. Let's break through yours.
Product Leadership
Your roadmap is reactive, your team is overwhelmed, and decisions feel like guesswork.
Outcomes: Clear direction, aligned teams, measurable impact
- Strategic roadmap & prioritization framework
- PM coaching & mentorship
- Cross-functional alignment (Product, Eng, Sales, CS)
Product Growth
Your sales motion doesn’t scale and trial conversions are stuck.
Outcomes: Higher conversion, lower CAC, expansion revenue
- Strategy & activation playbook
- Onboarding & retention optimization
- Pricing & packaging redesign
- Data instrumentation & growth metrics
Quick-Win
One thing is blocking you right now: pricing, onboarding, ICP clarity, or discovery process.
Outcomes: Fast results, immediate implementation, momentum
- Focused problem-solving (one initiative)
- 4-week intensive sprint
- Concrete deliverables you can ship
- 2-3 working sessions per week
Not sure which fits?
No worries. Let's jump on a call and talk through what's actually blocking your growth.
Accelerate your business with proven strategies
Success stories
35
Faster Time-To-Market
3
Increase Win Rate
45
Increase in Product Adoption
25
Boost in Conversion Rates
Frequently Asked Questions
What's the difference between Product Leadership and Product Growth?
Fix Your Product Strategy is about installing product discipline: aligning your team, building a strategic roadmap, and coaching PMs to make better decisions. It’s for teams that are reactive and need direction.
Product Growth is specifically focused on product-led growth, optimizing onboarding, activation loops, pricing strategies, and self-serve infrastructure. It’s for companies ready to scale beyond sales-led motion.
Not sure which you need? Book a call and we’ll figure it out together.
How is this different from hiring a full-time VP of Product?
I bring over 10 years of product leadership experience, without the typical 6-month hiring process or a $200K+ salary commitment. You get strategic direction and hands-on execution immediately, no ramp-up time.
I’m not here to replace a full-time hire. I’m here to help you get unstuck while you determine if you need one, or to coach your existing PM into a leadership role.
What size companies do you typically work with?
B2B SaaS companies between $1M-$20M ARR. Typically Series A or B with 10-100 employees. You’ve found product-market fit but need product discipline to scale without breaking.
How quickly can we get started?
For Sprint engagements: within 1-2 weeks. For longer engagements, we typically begin with a kick-off meeting within two weeks, depending on my availability.
I keep my client roster small (max 3-4 active engagements) to ensure quality, so there may be a short wait.
What makes your approach different?
Three things:
- No consulting theater. I don’t write strategy docs that collect dust. I make decisions with you and help you ship.
- I’ve done the job. I’ve been the PM, the VP, the founder. I’m not guessing, I’ve lived these problems.
- Product + Growth expertise. Most consultants understand strategy OR growth. I bridge both: strategic product thinking with PLG execution.