Clients + In-house Leadership Roles
FRACTIONAL PRODUCT LEADERSHIP
Find what limits product growth.
Give your team clear priorities.
I help seed to Series A founders identify what holds back activation, retention and revenue, set product priorities, and lead the team through execution.
For startups with funding or revenue, a live product, real users and a team that can execute.
Product experience
across B2B and B2C
Meet Filippo
- Product Leader with 10+ years of experience across product design, product management, and early-stage startup growth.
- Specialized in product-market fit, GTM strategy, validation sprints, and building SaaS experiences.
- Based in Turin, working internationally with founders and teams in English and Italian.
When to bring in
product leadership.
01
Users sign up, but
struggle to reach value.
Understand where activation breaks down and what needs to change.
02
Retention or revenue
isn’t improving.
Review usage, customer feedback and monetisation assumptions.
03
The roadmap
keeps changing.
Establish priorities and criteria for deciding what gets built.
04
Every product decision
depends on the founder.
Define ownership and give the team ongoing product direction.
SERVICES
Expertise.
Product
Diagnostic
“Where should we intervene?”
For founders with a live product who need to understand what limits activation, retention or revenue, and decide where to focus next.
A focused project with an agreed scope.
- Review of key user flows, available metrics and customer feedback
- Findings supported by evidence, with gaps and assumptions made explicit
- Clear priorities and the reasoning behind them
- An action plan with measures of progress
Fractional
Head of Product
“Who will lead the product work?”
For founders with a live product and a team that needs ongoing product leadership. I take responsibility for product direction and priorities within an agreed mandate, working with you, design and engineering.
Ongoing leadership with an agreed scope and time commitment.
- Product goals, roadmap and prioritisation
- Clear decision ownership across founder and team
- Coordination across design, engineering and commercial teams
- Regular reviews of customer evidence, delivery and results
Product
Mentor
THE “SPARRING PARTNER”
Designed for founders and VCS who want to build internal product muscle.
Monthly Subscription / VC Retainer
- Sessions to navigate GTM blockers.
- Guidance on building and scaling.
- Coaching on user-research habits.
- Supporting PMF validation.
METHODOLOGY
The Process.
The First 90 Days
A structured approach to transforming chaos into a scalable product engine.
Precision over speed.
Intelligence over instinct.
Questions?
What is the difference between a consultant and a Fractional Product Leader?
A consultant gives advice, a Fractional Leader takes ownership. I join your Slack, manage your team, and ship the roadmap.
How do you integrate with my existing global engineering team?
I implement “High-Velocity Rituals”, asynchronous workflows that eliminate time-zone friction and ensure 24/7 shipping cycles.
Does my company need to be "AI-First" to work with you?
No. I help you determine if and how AI can create a defensible moat for your specific product, rather than forcing technology for technology’s sake.
What does a typical first 30 days look like?
We start with a Product Intelligence Audit to identify friction points and define the 90-day “Big Wins”.
How long do engagements usually last?
Most engagements are month-to-month, typically lasting 6–12 months as we scale toward a full-time hire.
Let’s find your momentum.
Choose the path that fits your current needs.